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SPECIAL DELIVERY: NEW MUSTELA® 9 MONTHS
THE SKINCARE SPECIALIST REFORMULATES ITS POPULAR PRE-NATAL AND POST-PARTUM PRODUCT LINE
(February 10, 2010) The first doctor’s appointment, the first sonogram, the first kick: pregnancy is a time of many firsts.
But what about the first stretch mark? Or the first sensation of irritated, dry skin? Focusing on increased skincare benefits and ease-of-use, Mustela, the trusted brand of mothers, is proud to mark its 60th Anniversary by launching a reformulated and repackaged Mustela 9 Months line, making these best-selling products a necessity during and after pregnancy.
The Mustela 9 Months product line provides the very best pre-natal and post-partum skincare, treating and preventing stretch marks, comforting legs and bust and helping to hydrate and care for mom’s body. Celebrity moms like Rebecca Romijn, Tiffani Thiessen and Kimora Lee Simmons trust Mustela’s products to help retain their pre-baby figures.
The new Mustela 9 Months formulations feature a light, creamy and non-sticky texture. Perfect for the busy mom on the go, Mustela 9 Months creams absorb quickly with a delicate floral scent light enough for everyday use.
As always, Mustela remains committed to providing optimally safe products, free of parabens, phenoxyethanol and phthalates. The Mustela 9 Months formulations contain new, innovative ingredients that complement the original formula’s Elastoregulator and Lupeol, which are trusted to support elasticity in the skin and stimulate the production of high-quality collagen.
The new ingredients include:
- NEW: Avocado peptides, patented by Expanscience® Laboratories, the parent company of Mustela, actively work to moisturize dry, dehydrated and sensitive skin and help alleviate sensations of itching (featured in all Mustela 9 Months products).
- NEW: Arabinogalactane, derived from the larch tree, fights stretch mark formation through a three-tiered process: stimulating collagen and elastin synthesis, limiting fiber damage and strengthening the skin (featured in Mustela 9 Months Stretch Marks Double Action and Stretch Marks Intensive Action).
All Mustela 9 Months products feature new, modernized that offers clear uses for the products: pre-natal products are designated with the silhouette of a pregnant woman and post-partum products feature the silhouette of mom and baby.
The Mustela® 9 Months line features eight products:
Pre-natal:
- Stretch Marks Double Action ($39) prevents and minimizes stretch marks during pregnancy.
- Specific Support Bust ($27) soothes breast tightness and eases the sensation of stretching.
- Instant Comfort Legs ($20) prevents and relieves discomfort in the legs during pregnancy.
- Ultimate Hydration ($22) provides intense moisture to soothe and nourish dry, irritated skin during pregnancy.
Post-Partum:
- Stretch Mark Intensive Action ($39) helps reduce size, depth and color of stretch marks formed during pregnancy and childbirth.
- Nursing Comfort Balm ($14) offers soothing, dermo-repairing action, intended for moms who choose to breastfeed.
- Post-Partum Restructuring Gel ($39) restores skin firmness, while refining and energizing body contours after giving birth.
- Body Firming Activator ($39) helps restructure and firm the skin while minimizing post-partum water retention
ABOUT MUSTELA®
For 60 years, Mustela, a premier brand from Expanscience® Laboratoires, has developed innovative dermo-cosmetic products that address the changes in the delicate skin of newborns, babies, children, mothers-to-be and new mothers. The No. 1 baby care brand sold in European pharmacies, Mustela and its products are guaranteed to be safe and effective. Celebrity moms like Molly Ringwald, Rebecca Romijn, Tori Spelling, Gwyneth Paltrow, Debra Messing, Denise Richards and Melissa Joan Hart, among others, prefer Mustela.
For additional information and retail locations, visit www.mustelaUSA.com or call 1.800.422.2987. Unsure of which Mustela products to use on your baby’s unique skin? The Mustela Diagnostic Survey can help: http://www.mustelaUSA.com.
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MUSTELA®’S DOUBLE-DUTY PRODUCTS GIVE BABY OPTIMUM,
GENTLE CARE AND PAMPER MOM
Even before birth, mothers care for, celebrate and indulge the greatest gift of all: their children.
But why let the pampering stop with baby? Discover a range of products from Mustela® that does double-duty, putting a child’s needs first and foremost, while pampering Mom at the same time.
Mustela®, the skin care specialist for babies and mothers-to-be, is just the solution. Products designed to protect baby’s delicate skin can be used on Mom as well! Like all Mustela® products, these hydrating and protective products are all hypoallergenic, alcohol-free and tested under dermatological and pediatric control.
Facial Cleansing Cloths with PhysiObébé ($7.50) are alcohol-free and formulated with aloe vera, so baby’s skin feels moist and fresh. These soft-textured cloths provide heavy-duty cleansing for adults, too. Beauty gurus agree: Mustela® Facial Cleansing Cloths with PhysiObébé are a make-up bag must. According to Lucky magazine, “These face wipes are fantastic for taking off stubborn mascara and other griminess.”
Hydra-Stick with Cold Cream Nutri-Protective ($9.50) is a must for protecting exposed areas on newborns and babies — particularly lips and cheeks — which can become chapped and irritated in cooler weather. The perfect compact size to stash in the smallest purses, Elle magazine calls Hydra-Stick a make-up artist staple: “It’s protective, calming and perfect for applying under lipstick. It can also be used on the cheekbones and the centre of the nose to create a dewy, highlighted sheen.”
Hydra Bébé® Body Lotion ($14) offers long-lasting hydration with Vitamin E, Jojoba Oil and Shea Butter. Babies will love the silky comfort it provides. Fluid and non-greasy, Moms can enjoy its easy application and instant absorption. Head make-up artist for Gossip Girl, Amy Tagliamonti, applies Hydra Bébé® Body Lotion on the show’s star, Leighton Meester. Tagliamonti explains that the lotion “makes skin glow.”
Musti Eau de Soin ($29) has a light, fruity and flowery scent perfect for babies and children. Moms can spray the pleasant fragrance on their own bed linens to keep baby’s tender scent nearby.
Relaxing Bath with Cleansing Milk ($10) has been specially developed for the well-being and calming of children, an ideal pre-bedtime bath ritual. After baby is sound asleep, Mom can unwind with a Relaxing Bath of her own, the perfect precursor for a night of rest.
Interviews and Mustela® Bébé sample products and images are available upon request..
ABOUT MUSTELA
For over 55 years, Mustela®, a brand from Expanscience Laboratories, has developed innovative dermo-cosmetic products that address the changes in the delicate skin of newborns, babies, children, mothers-to-be and new mothers. Mustela is the number one European baby skin care line and stretch mark product sold in European pharmacies. All of Mustela’s products are guaranteed to be safe and effective. For additional information and retail locations, visit www.mustelausa.com or call 1-800-422-2987. Mustela is also a proud sponsor of the March of Dimes.
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PUT BABY’S PROBLEM SKIN TO REST
MUSTELA® DERMO-PEDIATRICS LINE COMES TO CANADA
Your baby may not have the words to tell you he has very dry or irritated skin. The redness, itching and tears say it all.
Conditions like eczema and hypersensitivity are among the most common to affect baby’s skin. Yet finding appropriate and effective treatments can be a challenge.
Mustela®, the #1 skincare for babies and mothers-to-be in Europe, is proud to launch the Mustela® Dermo-Pediatrics line to treat these skin problems.
Developed and tested under the supervision of pediatricians and dermatologists, Mustela® Dermo-Pediatrics products are hypoallergenic, non-irritating and free of fragrance, parabens and colorants.
Mustela® Dermo-Pediatrics includes two distinct product ranges:
Stelatopia®, for very dry and atopic skin, and Stelaprotect®, for sensitive to intolerant skin.
Stelatopia® works by actively replenishing the natural lipids that are deficient in very dry and atopic skin. Sunflower Oil Distillate, a natural, patented ingredient, enhances natural lipids to strengthen the skin’s hydrating barrier.
Stelatopia®, a complete regimen to combat eczema and bring comfort to baby’s skin, includes:
- Moisturizing cream ($26 CAD) can be used on baby’s face and body every day or during outbreaks. It has been shown to limit the need for additional topical treatments by up to 100%.
- Cream cleanser ($18.50 CAD) gently cleanses baby’s face, body and hair, using a soap-free, non-drying base.
- Milky bath oil ($21.50 CAD) is ideal during times of intense flare-ups or redness. Use during bath time to gently cleanse baby’s face and body and soothe discomfort.
Mustela’s® Stelaprotect® product range has been designed for babies and children whose skin is especially sensitive or reactive. If your child’s skin reddens, stings or burns when exposed to cleansers or environmental factors, Stelaprotect® offers aid.
Formulated with a minimum of select ingredients, including a patented form of avocado sugar, Stelaprotect® products reinforce the skin’s barrier while increasing its tolerance.
The Stelaprotect® range includes three unique products which protect, soothe and hydrate, gradually restoring the skin’s integrity:
- Face cream ($20 CAD) hydrates the delicate face area immediately, soothing tightness and discomfort.
- Body milk ($24 CAD) provides immediate moisture on baby’s body.
- Cleansing foam ($21 CAD) gently cleanses the face, hair and body, without drying.
Relief for your child’s vulnerable skin is now within reach. Please be in touch for images or samples.
ABOUT MUSTELA®
For over 55 years, Mustela®, a brand from Expanscience Laboratories, has developed innovative dermo-cosmetic products that address the changes in the delicate skin of newborns, babies, children, mothers-to-be and new mothers. Mustela is the number one baby skin care line and stretch mark product sold in European pharmacies. All of Mustela’s products are guaranteed to be safe and effective. For additional information and retail locations, visit www.mustelaCA.com or call 1-800-422-2987. Mustela is also a proud sponsor of the March of Dimes.
Unsure of what Mustela products to use on your baby’s unique skin? The Mustela Diagnostic Survey can help: http://www.mustelaUSA.com.
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ENVIOUS OF BABY’S SKIN? MUSTELA® HAS THE ANSWER!
Facial Cleansing Cloths with PhysiObébé®
give baby and mom that soft, subtle glow
Mustela® has been creating premium skincare products for newborns, babies and young children for generations. While the Mustela® Collection has been designed for the delicate skin of babies, these high-performance products can leave skin of all ages feeling soothed and refreshed.
Mustela’s® soft-textured Facial Cleansing Cloths with PhysiObébé® provide heavy-duty cleansing for adults, too. Soaked in Mustela’s® signature no-rinse cleansing fluid, Facial Cleansing Cloths with PhysiObébé® are alcohol-free and formulated with aloe vera. Skin feels moist and fresh, never dried-out.
Like all Mustela® products, Facial Cleansing Cloths with PhysiObébé® are also hypoallergenic and tested under medical supervision.
Beauty gurus agree: Mustela® Facial Cleansing Cloths with PhysiObébé® are a make-up bag must. According to Lucky magazine, “These face wipes are fantastic for taking off stubborn mascara and other griminess.”
Use anywhere, anytime! Handy, re-sealable packaging makes Facial Cleansing Cloths with PhysiObébé® the ultimate accessory for your purse, gym bag and diaper bag.
ABOUT MUSTELA®
For over 55 years, Mustela®, a brand from Expanscience Laboratories, has developed innovative dermo-cosmetic products that address the changes in the delicate skin of newborns, babies, children, mothers-to-be and new mothers. Mustela® is the number one European baby skin care line and stretch mark product sold in European pharmacies. All of Mustela’s® products are guaranteed to be safe and effective. For additional information and retail locations, visit www.mustelausa.com or call 1-800-422-2987. Mustela® is also a proud sponsor of the March of Dimes.
Unsure of what Mustela® products to use on your baby’s unique skin? The Mustela® Diagnostic Survey can help: www.mustelaUSA.com.
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MUSTELA STELAPROTECT BODY MILK HAS WON THE
PTPA MEDIA INC. SEAL OF APPROVAL
(March 2009) Mustela announces that it has been awarded the influential PTPA Media Inc’s Seal of Approval for excellence in parenting products for its Stelaprotect Body Milk.
PTPA Media Inc. (Parent Tested Parent Approved) has announced the winners of the 2009 Winter Product Call for the best in parenting products. The products have been awarded the PTPA Media Inc.’s Seal of Approval in many categories ranging from Strollers, baby slings, safety gear, bedding and the most recent addition of a Green category.
Being honored with an award from PTPA Media Inc. is a huge achievement for a product geared to babies, children and parents. "Mustela is thrilled to be included in this year’s nominees chosen to receive the Seal of Approval from PTPA Media Inc.,” explains Leila Aalam, Marketing Director for Mustela USA & Canada.
Mustela’s Stelaprotect Body Milk was among many entries competing to win the PTPA Media Seal of Approval for the Winter 2009 campaign. PTPA Media’s mission is to discover and appraise new products designed for children and families. Companies throughout North America submitted samples of their parenting products and they were matched with PTPA Media’s large database of parents. The products were tested by savvy parenting reviewers, and professionals and the results were compiled for PTPA Media Inc.’s review committee for the final decision. The winners of the prestigious Seal of Approval from PTPA Media are selected based on value, functionality, quality and appeal of the product.
"The quality of products that we saw in this last campaign exceeded our expectations. Manufacturers are really trying to make a higher quality product for a more discerning consumer. We are excited to announce the winners of the PTPA Media Inc. product call for Winter 20098," said Sharon Vinderine, President at PTPA Media Inc. " Parents who are shopping for products for their families can look for our Seal of Approval and know that these products have been tried and tested by parents for parents. We believe that a parent’s opinion is the most valuable opinion available to a manufacturer of parenting products."
“Winning the PTPA Seal of Approval for Stelaprotect Body Milk further validates Mustela’s status as the premiere name in skincare for mother’s and babies,” says Aalam. “We pride ourselves in creating the best products from the most gentle ingredients.”
ABOUT MUSTELA
For over 55 years, Mustela®, a brand from Expanscience Laboratories, has developed innovative dermo-cosmetic products that address the changes in the delicate skin of newborns, babies, children, mothers-to-be and new mothers. Mustela is the number one European baby skin care line and stretch mark product sold in European pharmacies. All of Mustela’s products are guaranteed to be safe and effective. For additional information and retail locations, visit www.mustelausa.com or call 1-800-422-2987. Mustela is also a proud sponsor of the March of Dimes.
ABOUT PTPA MEDIA INC.
PTPA Media Inc. (Parent Tested, Parent Approved) provides an objective means to discover, appraise and promote new products designed to enrich family living. Products range from baby clothing, toys and accessories to parent-centric creations that enhance day to day life. Our mission is to marry innovative companies with discerning consumers. We provide reliable and relevant information to both parties with the intent of improving the consumer access to exciting quality products.
Visit www.ptpamedia.com for more information.
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MUSTELA 9 MONTHS®
OFFERS FIRST COMPLETE LINE FOR MOMS-TO-BE;
SKIN
CARE PRODUCTS UTILIZE NATURAL INGREDIENTS
Mustela®,
the skin care specialist for babies and mothers-to-be, developed
the Mustela 9 Months®
line to address the unique changes women experience during
pregnancy. The six product Mustela 9 Months®
line
is the only complete skin care line especially created for
expectant women and utilizes natural ingredients in its patented
formulation. The individual products, developed by Mustela's
parent company Expanscience Laboratories, the sixth largest
pharmaceutical company in France, help women prepare their
bodies for pregnancy as well as help them return to their
pre-baby shape.
Common
Concerns During Pregnancy
"During pregnancy, women will
notice changes in their appearance that they have never before
experienced," comments
Dr. Richard S. Taubman,
Clinical Instructor Albert Einstein College of Medicine and
Associate Attending Ob/Gyn, Long Island Jewish Hospital. "Many
expectant women may also begin to feel discomfort in various
parts of their body, and almost all mothers-to-be are looking
for ways to feel better and look better during their pregnancy."
Two of the major changes women experience
during pregnancy are tissue distension as well as skin hypersensitivity,
and nearly all (96%) expectant mothers are concerned with
the way their skin looks. Topping the list of concerns are
stretch marks, which are present in 60-80% of all pregnant
women; over 50% experience tender breasts and heavy, tired
legs, while approximately one third of all expectant mothers
have dry irritated skin. The three key ingredients found in
the
Mustela 9 Months®
line addresses these very conditions and concerns.
Three
Natural Ingredients Create Unique Formulation
Mustela
9 Months® addresses the physical changes during pregnancy
through a unique blend of three natural, specific active ingredients
which help to promote the elasticity of the skin while reducing
the hypersensitivity so many women experience. Chlorophycea
extract from green algae minimizes the skin's sensitivity,
while Lupeol (from the lupin plant) stimulates collagen production
and ensures the good quality of naturally synthesized collagen.
Elastoregulator®, a soy derivative, reinforces the skin's
elasticity by promoting the production of collagen and elastin.
Both the Elastoregulator® and the Lupeol are patented
active ingredients that are a result of Laboratoire Expanscience's
expertise in lipo-chemistry.
The patented combination
of Elastoregulator®
and Alpha-Hydroxy Acids (AHA) in the two Mustela 9 Months®
stretch marks products represents the first time that AHA's
are used in this type of products. This unique combination
stimulates cellular renewal and acts on reducing the prominence
of stretch marks.
A
Comprehensive Line to Address Specific Conditions
The mustela 9 Months®
line consists of:
*Mustela 9 Months®
Ultimate Hydration ($19) prevents skin dryness and
soothes irritation during pregnancy.
*Mustela 9 Months®
Stretch Marks Double Action ($34.50) helps prevent
stretch marks and/or minimize new and
recent stretch marks in all sensitive areas
(abdomen, breasts, hips, and upper thighs).
*Mustela 9 Months®
Stretch Marks Intensive Action ($37) helps minimize
existing stretch marks during pregnancy
or after birth and helps reduce size (length
and width), depth and color of stretch marks.
*Mustela 9 Months®
Specific Support Bust ($25) helps preserve the skin's
elasticity and suppleness while relieving
skin tenderness and soothe breast tightness.
*Mustela 9 Months®
Instant Comfort Legs ($19) relieves heaviness and
discomfort in legs while relaxing and
immediately refreshing.
*Mustela 9 Months®
Post Partum Restructuring Gel ($34.50) helps restore
firmness and remodel body contours
after birth.
All Mustela
9 Months® products undergo extensive testing to ensure
safety, quality and efficacy. Depending upon the product's
usage, specific medical experts (i.e., dermatologists, gynecologists,
vein specialists) participate in product development and testing.
The products can also be used during breastfeeding, are hypoallergenic,
alcohol- and caffeine- free, are non-staining and non-sticking,
and the stretch marks products are compatible with sonograms.
The
Mustela 9 Months® line has a subtle fragrance with a pleasant
texture making it easy and enjoyable to use. "Clinical
trials validate the products' efficacy, while consumer reaction
reinforces the fact that the products are a pleasure to use,
" states Rebecca Infusino, Sales & Marketing Manager,
Mustela USA.
The
Mustela 9 Months® line is available at select department
stores, juvenile outlets, fine beauty stores, pharmacies and
websites. To locate a Mustela retailer, call 1-800-422-2987
or visit www.mustelausa.com.
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BABY
BREAKTHROUGH:
WOMEN'S
BEAUTY SECRET FOR DRY SKIN SOOTHES TOTS,
For years, mothers with dry skin
have been reaching for their favorite cold creams to relieve
discomfort associated with winter weather. Now, for the
first time, babies can benefit from a new generation of
cold creams, created just for them. Mustela®,
the skin care specialist for babies and mothers-to-be, has
developed a line of products that use innovations in ceramides,
key lipids that exist naturally in our skin.
It is important
to remember that caring for dry winter skin is not "one
size fits all," and that parents should not use their
skin care products on babies. "Cold winter weather almost
always means drier skin for everyone; however, moisturizing
and treating the skin varies according to age, skin type and
even if you are pregnant, when of course you should check
with your doctor first. Selecting the correct product can
be the key to a more comfortable winter, "states Dr.
Robert Friedman, Clinical Associate Professor, NYU School
of Medicine, Department of Dermatology.
Mustela®
has the perfect solution for babies and children with normal
and extra dry skin as well as exactly what expectant mothers
need to relieve their skin which often becomes irritated.
All products are tested for safety and efficacy.
COLD CREAM
+ CERAMIDES: A MUSTELA INNOVATION
For baby, Mustela
Cold Cream Nutri-protective ($11) protects the skin against
the effects of cold and wind and ensures hydration up to eight
hours. Mustela Hydra-Stick with Cold Cream Nutri-protective
($9) is everyone's favorite lip and cheek balm. The extra
wide surface makes it easy for children to apply it on their
own. Both feature glycerin, bees wax and shea butter. Mustela
has added ceramides to these products and is the first
baby company to feature this innovation.
BABY SKIN
CARE TO IMPROVE QUALITY OF LIFE
For children with
extremely dry and eczema prone skin, the drying effects of
winter can affect their quality of life. The new Mustela
Dermo-Pediatrics line was developed especially for babies
with hypersensitive skin, and the new Stelatopia regimen
provides relief from eczema and extremely dry skin, formulated
without paraben. The patented key ingredient, Sunflower Oil
Distillate, helps the skin produce its own lipids, and testing
indicates that using Stelatopia Moisturizing Cream ($16.95)
reduces the use of corticosteroids up to 75%.
HELP FOR
MOM
Expectant mothers
need to find products that are safe as their bodies change
during maternity. Mustela 9 Months, the first hypoallergenic
line specifically designed for the expectant mom, features
Mustela 9 Months Ultimate Hydration ($19) which helps
prevent dry skin and soothing irritation. Its patented formula
features ingredients derived from soy, algae and the lupine
plant.
To locate a Mustela
retailer, call 1-800-422-2987 or visit www.mustelausa.com.
Mustela is available at select department stores, juvenile
outlets, fine beauty stores, pharmacies and websites.
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MUSTELA®
INTRODUCES DERMO-PEDIATRICS LINE;
STELATOPIA®
PRODUCTS HELP FIGHT ECZEMA IN CHILDREN
AND
REDUCE THE NEED FOR PRESCRIPTION MEDICATION
For over 55 years,
French pharmaceutical company Expanscience Laboratories has
been manufacturing innovative dermo-cosmetic products to address
the specific skin care needs of infants, babies, young children
and mothers-to-be. The company is now expanding with a line
of products developed for babies and infants with hypersensitive
skin and skin disorders. The Dermo-Pediatrics line
features products that deal directly with atopic dermatitis/eczema,
severe diaper rash and seborrheic dermatitis (cradle cap).
Eczema:
The Most Common Juvenile Skin Condition
Eczema, the most
common juvenile skin condition which affects approximately
1 in 5 children, is characterized by extremely dry skin, itching,
irritation and, at times, bacterial infection. The condition
is often genetically linked and can be exacerbated by environmental
conditions such as cold and allergens (dust). Typically eczema-prone
children have a weakened skin barrier lacking lipids (fats),
resulting in extreme dryness, irritation and a compromised
quality of life.
Stelatopia:
First OTC Products to Enhance Skin's Natural Lipids
Now for the first
time an over-the-counter product line is available to help
reduce the dryness of eczema-prone skin: Stelatopia®
Cream cleanser, Stelatopia®
Moisturizing cream and Stelatopia®
Milky bath oil are true innovations in the skin care
category as they nourish the skin by providing three key lipids
(fats) both on and below the surface of the skin and by restructuring
the skin. A key ingredient found in all three products ia
Sunflower Oil Distillate which enhances natural lipids and
encourages them to form an effective skin hydrating barrier.
This process is called the Active Lipid-Replenishing Process®
and is unique to the Stelatopia®
line.
Stelatopia®
Cream cleanser, Stelatopia®
Moisturizing cream and Stelatopia®
Milky bath oil contain natural active ingredients,
are hypoallergenic, formulated without paraben, coloring and
are fragrance-free. The new Stelatopia®
products from the Dermo-Pediatrics line are proven effective
in reducing the need for local corticosteroids (prescription)
therapy by decreasing the intensity and frequency of eczema
flare-ups.
Stelatopia®
Cream cleanser is recommended for daily use to gently cleanse
the skin with a soap-free ultra-mild washing base. The oil-in-water
emulsion acts to protect skin against dryness with the Active
Lipid-Replenishing Process®
and quickly soothes discomfort. The creamy texture makes the
product enjoyable to use and leaves even the driest skin soft.
A convenient pump enables parents to easily dispense the cleanser
while holding baby. Stelatopia®
Moisturizing cream should be used twice daily, with special
attention given to dry areas.
In the event of
flare-ups due to eczema and/or intense redness of the skin,
it is recommended that Stelatopia®
Milky bath oil be used daily in the bath. Simply dilute two
to three capfuls in the bath water and gently clean baby.
The unique formulation, also featuring Sunflower Oil Distillate,
will clean, moisturize and soothe the sensations of discomfort
the baby is experiencing. There is no need to rinse off the
Stelatopia®
Milky bath oil which will diminish the frequency and intensity
of flare-ups when used regularly.
Clinically
Proven to be Effective
Testing was conducted
under dermatological control in pediatricians' offices. Clinical
tests indicated that proper use of Stelatopia®
Moisturizing cream (i.e.' massage into skin twice a day for
a three week period) reduced the need for corticosteroids
by up to 75%
Stelatopia®
Moisturizing cream ($16.95), Stelatopia®
Cream cleanser ($12.95) and Stelatopia®
Milky bath oil ($15.95) are currently available at select
Babies 'R Us and Bath & Body Works, Buy Buy Baby as well
as select independent pharmacies and websites including www.drugstore.com
and www.babycenter.com
To help introduce
families to atopic dermatitis and proper skin care a consumer
brochure has been developed, including a colorful story about
a boy with problem skin which helps children understand their
condition. The free brochure is available at point of sale
and at select doctors' offices. For additional information
and retail locations, visit www.mustelausa.com or call
1-800-422-2987.
Mustela®,
the number one baby care brand in European pharmacies is recommended
by pediatricians and used extensively in maternity wards throughout
Europe.
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MUSTELA
HELPS NEW MOTHERS RETURN TO PRE- BABY BODY;
POST PARTUM BODY RESTRUCTURING GEL USES TRIPLE ACTION
Mustela, the pharmaceutical company that has been taking
care of baby skin care needs since 1950, is introducing a
sixth product to their Mustela 9 Months line which was developed
to meet the special needs of pregnant and post-pregnant mothers.
Mustela 9 Months Post Partum Body Restructuring Gel firms,
refines and energizes the slackened skin many women have after
giving birth. After a short period of use, women will notice
a decrease in the fatty deposits which usually occur on the
hips, buttocks and abdomen during pregnancy. Mustela 9 Months
Post Partum Body Restructuring Gel is the first and only skin
treatment product available in the U.S. market that addresses
this particular stage of maternity. Clinical testing was conducted
exclusively on the skin of women who had recently given birth,
some for the first time and others for the second, third and
even fourth time. Visible results* of smoother, firmer and
less dimpled skin were reported after only four weeks of use.
The mothers’ skin was also softer to the touch.
Targeting the hips, abdomen and buttocks immediately after
giving birth with Mustela 9 Months Post Partum Body Restructuring
Gel is the best way to restore the skin’s natural firmness,
while filtering out localized fatty deposits which have accumulated
during the prior nine months. The unique mix of Elastoregulator
(soy protein) and Centella Asiatica, an ingredient known for
draining, firming and repairing tissues, restores the skin’s
firmness. The patent-pending combination of Genistein and
Sophora japonica (which is also found in Mustela 9 Months
Stretch Marks Double Action) effectively eliminates localized
excess fatty deposits while limiting the buildup of fatty
tissues. Genistein, being used for the first time cosmetically
to encourage the elimination of excess fat, also stimulates
the production of collagen, which is responsible for skin
tone. The result is a remodeling or reshaping of the body’s
contours. Another constant ingredient in the Mustela 9 Months
line, Chlorophycea extract, is also present in Mustela 9 Months
Post Partum Body Restructuring Gel to lessen skin hyper-sensitivity.
Glucodextrine, a moisturizer, is responsible for keeping the
skin soft and hydrated.
In addition to the visible results of using the breakthrough
product, women truly enjoyed using the easily-absorbed gel
and reported an immediate sense of well-being and vitality.
Many described the tightening and refreshing effect of massaging
the gel into problem areas as if their skin received a “boost.”
Mustela 9 Months Post Partum Body Restructuring Gel is hypoallergenic,
alcohol-free, caffeine-free and safe for use by nursing mothers.
The new gel can be used once or twice a day, softly massaging
targeted areas of the body (i.e. hips, abdomen, buttocks and
thighs) for at least a four-week period. It’s packaged
in an easy-to-use pump top bottle, priced at $34.50 for 7.1
oz.
In addition to Mustela 9 Months Post Partum Body Restructuring
Gel, the Mustela 9 Months line consists of: Mustela 9 Months
Ultimate Hydration, Mustela 9 Months Stretch Marks Double
Action, Mustela 9 Months Stretch Marks Intensive Action, Mustela
9 Months Specific Bust Support and Mustela 9 Months Instant
Comfort Legs.
Mustela products are available at select department stores,
juvenile outlets, fine beauty stores, pharmacies and websites.
To locate a Mustela retailer, call 1-800-422-2987 or visit
www.mustelausa.com.
*The average age of the women in the trial was 30 years.
Each applied Mustela 9 Months Post Partum Body Restructuring
Gel morning and night, with the following visible results:
- firmer skin 84%
- skin more toned 89%
- restructured skin 81%
- refined body contours 75%
- sense of well-being 91%
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