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MUSTELA 9 MONTHS®
OFFERS FIRST COMPLETE LINE FOR MOMS-TO-BE;
SKIN
CARE PRODUCTS UTILIZE NATURAL INGREDIENTS
Mustela®,
the skin care specialist for babies and mothers-to-be, developed
the Mustela 9 Months®
line to address the unique changes women experience during
pregnancy. The six product Mustela 9 Months®
line
is the only complete skin care line especially created for
expectant women and utilizes natural ingredients in its patented
formulation. The individual products, developed by Mustela's
parent company Expanscience Laboratories, the sixth largest
pharmaceutical company in France, help women prepare their
bodies for pregnancy as well as help them return to their
pre-baby shape.
Common
Concerns During Pregnancy
"During pregnancy, women will
notice changes in their appearance that they have never before
experienced," comments
Dr. Richard S. Taubman,
Clinical Instructor Albert Einstein College of Medicine and
Associate Attending Ob/Gyn, Long Island Jewish Hospital. "Many
expectant women may also begin to feel discomfort in various
parts of their body, and almost all mothers-to-be are looking
for ways to feel better and look better during their pregnancy."
Two of the major changes women experience
during pregnancy are tissue distension as well as skin hypersensitivity,
and nearly all (96%) expectant mothers are concerned with
the way their skin looks. Topping the list of concerns are
stretch marks, which are present in 60-80% of all pregnant
women; over 50% experience tender breasts and heavy, tired
legs, while approximately one third of all expectant mothers
have dry irritated skin. The three key ingredients found in
the
Mustela 9 Months®
line addresses these very conditions and concerns.
Three
Natural Ingredients Create Unique Formulation
Mustela
9 Months® addresses the physical changes during pregnancy
through a unique blend of three natural, specific active ingredients
which help to promote the elasticity of the skin while reducing
the hypersensitivity so many women experience. Chlorophycea
extract from green algae minimizes the skin's sensitivity,
while Lupeol (from the lupin plant) stimulates collagen production
and ensures the good quality of naturally synthesized collagen.
Elastoregulator®, a soy derivative, reinforces the skin's
elasticity by promoting the production of collagen and elastin.
Both the Elastoregulator® and the Lupeol are patented
active ingredients that are a result of Laboratoire Expanscience's
expertise in lipo-chemistry.
The patented combination
of Elastoregulator®
and Alpha-Hydroxy Acids (AHA) in the two Mustela 9 Months®
stretch marks products represents the first time that AHA's
are used in this type of products. This unique combination
stimulates cellular renewal and acts on reducing the prominence
of stretch marks.
A
Comprehensive Line to Address Specific Conditions
The mustela 9 Months®
line consists of:
*Mustela 9 Months®
Ultimate Hydration ($19) prevents skin dryness and
soothes irritation during pregnancy.
*Mustela 9 Months®
Stretch Marks Double Action ($34.50) helps prevent
stretch marks and/or minimize new and
recent stretch marks in all sensitive areas
(abdomen, breasts, hips, and upper thighs).
*Mustela 9 Months®
Stretch Marks Intensive Action ($37) helps minimize
existing stretch marks during pregnancy
or after birth and helps reduce size (length
and width), depth and color of stretch marks.
*Mustela 9 Months®
Specific Support Bust ($25) helps preserve the skin's
elasticity and suppleness while relieving
skin tenderness and soothe breast tightness.
*Mustela 9 Months®
Instant Comfort Legs ($19) relieves heaviness and
discomfort in legs while relaxing and
immediately refreshing.
*Mustela 9 Months®
Post Partum Restructuring Gel ($34.50) helps restore
firmness and remodel body contours
after birth.
All Mustela
9 Months® products undergo extensive testing to ensure
safety, quality and efficacy. Depending upon the product's
usage, specific medical experts (i.e., dermatologists, gynecologists,
vein specialists) participate in product development and testing.
The products can also be used during breastfeeding, are hypoallergenic,
alcohol- and caffeine- free, are non-staining and non-sticking,
and the stretch marks products are compatible with sonograms.
The
Mustela 9 Months® line has a subtle fragrance with a pleasant
texture making it easy and enjoyable to use. "Clinical
trials validate the products' efficacy, while consumer reaction
reinforces the fact that the products are a pleasure to use,
" states Rebecca Infusino, Sales & Marketing Manager,
Mustela USA.
The
Mustela 9 Months® line is available at select department
stores, juvenile outlets, fine beauty stores, pharmacies and
websites. To locate a Mustela retailer, call 1-800-422-2987
or visit www.mustelausa.com.
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BABY
BREAKTHROUGH:
WOMEN'S
BEAUTY SECRET FOR DRY SKIN SOOTHES TOTS,
For years, mothers with dry skin
have been reaching for their favorite cold creams to relieve
discomfort associated with winter weather. Now, for the
first time, babies can benefit from a new generation of
cold creams, created just for them. Mustela®,
the skin care specialist for babies and mothers-to-be, has
developed a line of products that use innovations in ceramides,
key lipids that exist naturally in our skin.
It is important
to remember that caring for dry winter skin is not "one
size fits all," and that parents should not use their
skin care products on babies. "Cold winter weather almost
always means drier skin for everyone; however, moisturizing
and treating the skin varies according to age, skin type and
even if you are pregnant, when of course you should check
with your doctor first. Selecting the correct product can
be the key to a more comfortable winter, "states Dr.
Robert Friedman, Clinical Associate Professor, NYU School
of Medicine, Department of Dermatology.
Mustela®
has the perfect solution for babies and children with normal
and extra dry skin as well as exactly what expectant mothers
need to relieve their skin which often becomes irritated.
All products are tested for safety and efficacy.
COLD CREAM
+ CERAMIDES: A MUSTELA INNOVATION
For baby, Mustela
Cold Cream Nutri-protective ($11) protects the skin against
the effects of cold and wind and ensures hydration up to eight
hours. Mustela Hydra-Stick with Cold Cream Nutri-protective
($9) is everyone's favorite lip and cheek balm. The extra
wide surface makes it easy for children to apply it on their
own. Both feature glycerin, bees wax and shea butter. Mustela
has added ceramides to these products and is the first
baby company to feature this innovation.
BABY SKIN
CARE TO IMPROVE QUALITY OF LIFE
For children with
extremely dry and eczema prone skin, the drying effects of
winter can affect their quality of life. The new Mustela
Dermo-Pediatrics line was developed especially for babies
with hypersensitive skin, and the new Stelatopia regimen
provides relief from eczema and extremely dry skin, formulated
without paraben. The patented key ingredient, Sunflower Oil
Distillate, helps the skin produce its own lipids, and testing
indicates that using Stelatopia Moisturizing Cream ($16.95)
reduces the use of corticosteroids up to 75%.
HELP FOR
MOM
Expectant mothers
need to find products that are safe as their bodies change
during maternity. Mustela 9 Months, the first hypoallergenic
line specifically designed for the expectant mom, features
Mustela 9 Months Ultimate Hydration ($19) which helps
prevent dry skin and soothing irritation. Its patented formula
features ingredients derived from soy, algae and the lupine
plant.
To locate a Mustela
retailer, call 1-800-422-2987 or visit www.mustelausa.com.
Mustela is available at select department stores, juvenile
outlets, fine beauty stores, pharmacies and websites.
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MUSTELA®
INTRODUCES DERMO-PEDIATRICS LINE;
STELATOPIA®
PRODUCTS HELP FIGHT ECZEMA IN CHILDREN
AND
REDUCE THE NEED FOR PRESCRIPTION MEDICATION
For over 55 years,
French pharmaceutical company Expanscience Laboratories has
been manufacturing innovative dermo-cosmetic products to address
the specific skin care needs of infants, babies, young children
and mothers-to-be. The company is now expanding with a line
of products developed for babies and infants with hypersensitive
skin and skin disorders. The Dermo-Pediatrics line
features products that deal directly with atopic dermatitis/eczema,
severe diaper rash and seborrheic dermatitis (cradle cap).
Eczema:
The Most Common Juvenile Skin Condition
Eczema, the most
common juvenile skin condition which affects approximately
1 in 5 children, is characterized by extremely dry skin, itching,
irritation and, at times, bacterial infection. The condition
is often genetically linked and can be exacerbated by environmental
conditions such as cold and allergens (dust). Typically eczema-prone
children have a weakened skin barrier lacking lipids (fats),
resulting in extreme dryness, irritation and a compromised
quality of life.
Stelatopia:
First OTC Products to Enhance Skin's Natural Lipids
Now for the first
time an over-the-counter product line is available to help
reduce the dryness of eczema-prone skin: Stelatopia®
Cream cleanser, Stelatopia®
Moisturizing cream and Stelatopia®
Milky bath oil are true innovations in the skin care
category as they nourish the skin by providing three key lipids
(fats) both on and below the surface of the skin and by restructuring
the skin. A key ingredient found in all three products ia
Sunflower Oil Distillate which enhances natural lipids and
encourages them to form an effective skin hydrating barrier.
This process is called the Active Lipid-Replenishing Process®
and is unique to the Stelatopia®
line.
Stelatopia®
Cream cleanser, Stelatopia®
Moisturizing cream and Stelatopia®
Milky bath oil contain natural active ingredients,
are hypoallergenic, formulated without paraben, coloring and
are fragrance-free. The new Stelatopia®
products from the Dermo-Pediatrics line are proven effective
in reducing the need for local corticosteroids (prescription)
therapy by decreasing the intensity and frequency of eczema
flare-ups.
Stelatopia®
Cream cleanser is recommended for daily use to gently cleanse
the skin with a soap-free ultra-mild washing base. The oil-in-water
emulsion acts to protect skin against dryness with the Active
Lipid-Replenishing Process®
and quickly soothes discomfort. The creamy texture makes the
product enjoyable to use and leaves even the driest skin soft.
A convenient pump enables parents to easily dispense the cleanser
while holding baby. Stelatopia®
Moisturizing cream should be used twice daily, with special
attention given to dry areas.
In the event of
flare-ups due to eczema and/or intense redness of the skin,
it is recommended that Stelatopia®
Milky bath oil be used daily in the bath. Simply dilute two
to three capfuls in the bath water and gently clean baby.
The unique formulation, also featuring Sunflower Oil Distillate,
will clean, moisturize and soothe the sensations of discomfort
the baby is experiencing. There is no need to rinse off the
Stelatopia®
Milky bath oil which will diminish the frequency and intensity
of flare-ups when used regularly.
Clinically
Proven to be Effective
Testing was conducted
under dermatological control in pediatricians' offices. Clinical
tests indicated that proper use of Stelatopia®
Moisturizing cream (i.e.' massage into skin twice a day for
a three week period) reduced the need for corticosteroids
by up to 75%
Stelatopia®
Moisturizing cream ($16.95), Stelatopia®
Cream cleanser ($12.95) and Stelatopia®
Milky bath oil ($15.95) are currently available at select
Babies 'R Us and Bath & Body Works, Buy Buy Baby as well
as select independent pharmacies and websites including www.drugstore.com
and www.babycenter.com
To help introduce
families to atopic dermatitis and proper skin care a consumer
brochure has been developed, including a colorful story about
a boy with problem skin which helps children understand their
condition. The free brochure is available at point of sale
and at select doctors' offices. For additional information
and retail locations, visit www.mustelausa.com or call
1-800-422-2987.
Mustela®,
the number one baby care brand in European pharmacies is recommended
by pediatricians and used extensively in maternity wards throughout
Europe.
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MUSTELA
HELPS NEW MOTHERS RETURN TO PRE- BABY BODY;
POST PARTUM BODY RESTRUCTURING GEL USES TRIPLE ACTION
Mustela, the pharmaceutical company that has been taking
care of baby skin care needs since 1950, is introducing a
sixth product to their Mustela 9 Months line which was developed
to meet the special needs of pregnant and post-pregnant mothers.
Mustela 9 Months Post Partum Body Restructuring Gel firms,
refines and energizes the slackened skin many women have after
giving birth. After a short period of use, women will notice
a decrease in the fatty deposits which usually occur on the
hips, buttocks and abdomen during pregnancy. Mustela 9 Months
Post Partum Body Restructuring Gel is the first and only skin
treatment product available in the U.S. market that addresses
this particular stage of maternity. Clinical testing was conducted
exclusively on the skin of women who had recently given birth,
some for the first time and others for the second, third and
even fourth time. Visible results* of smoother, firmer and
less dimpled skin were reported after only four weeks of use.
The mothers’ skin was also softer to the touch.
Targeting the hips, abdomen and buttocks immediately after
giving birth with Mustela 9 Months Post Partum Body Restructuring
Gel is the best way to restore the skin’s natural firmness,
while filtering out localized fatty deposits which have accumulated
during the prior nine months. The unique mix of Elastoregulator
(soy protein) and Centella Asiatica, an ingredient known for
draining, firming and repairing tissues, restores the skin’s
firmness. The patent-pending combination of Genistein and
Sophora japonica (which is also found in Mustela 9 Months
Stretch Marks Double Action) effectively eliminates localized
excess fatty deposits while limiting the buildup of fatty
tissues. Genistein, being used for the first time cosmetically
to encourage the elimination of excess fat, also stimulates
the production of collagen, which is responsible for skin
tone. The result is a remodeling or reshaping of the body’s
contours. Another constant ingredient in the Mustela 9 Months
line, Chlorophycea extract, is also present in Mustela 9 Months
Post Partum Body Restructuring Gel to lessen skin hyper-sensitivity.
Glucodextrine, a moisturizer, is responsible for keeping the
skin soft and hydrated.
In addition to the visible results of using the breakthrough
product, women truly enjoyed using the easily-absorbed gel
and reported an immediate sense of well-being and vitality.
Many described the tightening and refreshing effect of massaging
the gel into problem areas as if their skin received a “boost.”
Mustela 9 Months Post Partum Body Restructuring Gel is hypoallergenic,
alcohol-free, caffeine-free and safe for use by nursing mothers.
The new gel can be used once or twice a day, softly massaging
targeted areas of the body (i.e. hips, abdomen, buttocks and
thighs) for at least a four-week period. It’s packaged
in an easy-to-use pump top bottle, priced at $34.50 for 7.1
oz.
In addition to Mustela 9 Months Post Partum Body Restructuring
Gel, the Mustela 9 Months line consists of: Mustela 9 Months
Ultimate Hydration, Mustela 9 Months Stretch Marks Double
Action, Mustela 9 Months Stretch Marks Intensive Action, Mustela
9 Months Specific Bust Support and Mustela 9 Months Instant
Comfort Legs.
Mustela products are available at select department stores,
juvenile outlets, fine beauty stores, pharmacies and websites.
To locate a Mustela retailer, call 1-800-422-2987 or visit
www.mustelausa.com.
*The average age of the women in the trial was 30 years.
Each applied Mustela 9 Months Post Partum Body Restructuring
Gel morning and night, with the following visible results:
- firmer skin 84%
- skin more toned 89%
- restructured skin 81%
- refined body contours 75%
- sense of well-being 91%
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MUSTELA
HELPS RELAX BABY AT BEDTIME WITH
NEW RELAXING BATH WITH CLEANSING MILK
Mustela USA, exclusive importers of the Mustela line of
skin and hair care products for baby, is introducing Relaxing
Bath with Cleansing Milk this spring. The new product is designed
to relax baby before bedtime in a soothing, hydrating bath.
Mustela Relaxing Bath with Cleansing Milk is a wonderful
way to prepare baby for bed as it cleanses, hydrates and relaxes
baby by simply bathing him. The Mustela Milk, which is similar
to the popular Mustela Cleansing Lotion, gently cleanses baby,
and adds the familiar sweet fragrance present in other Mustela
products. The orange blossom, a recognized calming agent,
will soothe baby. Plant oils, including sunflower, corn and
sweet almond, and emollient agents will moisturize baby’s
skin while preventing dryness.
When giving baby his daily bath, pour two to three capfuls
of Relaxing Bath under running water and mix well for even
dispersion. Relaxing Bath will not foam, and the soap-free
formula in bath water will not sting baby’s eyes. In
addition, there is no need to rinse Relaxing Bath off baby’s
body which allows the hydrating properties of the new product
to moisturize baby’s delicate skin.
Mustela Relaxing Bath can be used on newborns as well as
babies and young children. The smooth milky emulsion is the
perfect precursor to massaging baby with Mustela Massage Oil
to further relax baby and prepare him for sleep.
The new product is packaged in a 6.7 oz. bottle and has
a suggested retail price of $10. Mustela products are available
at select department stores, juvenile outlets, fine beauty
stores, pharmacies and websites. To locate a Mustela retailer,
call 1-800-422-2987 or visit www.mustelausa.com.
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